A strong, flexible brand can have a major impact on any business. Not least because it can be reproduced in different sizes and across different formats whilst still maintaining its memorable style.
To help you determine the strengths and weaknesses of your brand, consider the following before asking yourself ‘Does my brand need a refresh?’.
Has your business recently expanded or changed ownerships?
You may have taken over a business and therefore need a complete rebrand, or you may have merged your business with another and require a logo that reflects both businesses.
In any case, a logo redesign may be the perfect opportunity to inform your customers of a change in company ethos.
Are you lagging behind the competition?
To stay ahead of the game, a new logo that is more visually appealing may help your business resonate more with customers. Choosing the right design, colour and font to match your brand’s personality can help you to attract a wider audience.
Do you want to connect with a new audience or introduce a new product/service?
The world we live in is constantly changing. Although you may already have established a customer base, you may want to target a different age group, sector or industry.
On the other hand, you may be introducing a new product or service and want to highlight the significance of this change.
A logo redesign could help bring your company new business and establish a shift in your marketing strategy.
Is your company memorable?
Does your current logo stick in the minds of your target audience? If they came across your branding would they remember what your company has to offer?
If the answer to these questions is no, you may need to consider a stronger branding strategy. This will help you to become the first name that comes to a customer’s mind when they are considering a purchase.
Is your logo dated?
If your logo was created many decades ago, it may be time to give your company a modern look and feel.
In the rapidly changing world of marketing, an old logo may not be compatible with mobile and tablet devices or may simply feel dated. A new colour or a simpler logo could bring you into the future.
If you are still unsure about whether your brand needs a refresh, we will be happy to help. Let us work with you to explore the future possibilities for your brand.
And remember, the most successful brands didn’t start off as household names, they evolved over time.