Black Friday marketing

In the UK Black Friday traditionally referred to the Friday before Christmas – Brits finished work, began the long holiday weekend and excessive ‘partying’ caused a rise in the demand for emergency services.

Akin to the US, however, customers now associate the term with the beginning of a ‘bargain hunt’. The average spend per person hit £346 in 2018 and this figure is increasing year on year!

It’s the perfect time for customers to do their Christmas shopping and has become so important that many UK companies view the ‘holiday’ as their most profitable time of year.

Interested? Here are some of the ways you can prepare to make the most of the Black Friday sales boom.

When it comes to deals, go hard or go home

Offer deals that you would not offer any other time of year. Many businesses are trying to take advantage of the shopping frenzy so you will need to be competitive to stand out.

Be aware, however, that customers realise many Black Friday bargains are not as good as they seem. Which? found that an overwhelming majority of products, including those from Amazon and Argos, were cheaper at other times of year than on Black Friday. Because of this many customers have started using price trackers.

Consider using banners

You can use a website banner to highlight some of your most amazing deals and encourage customers to ‘buy it now or miss out’.

Check your website speed

46% of shoppers will go elsewhere if a website does not load quickly. If your website is image-heavy, make sure these load without delay.

Make sure you communicate

Engage with customers on as many platforms as you can leading up to Black Friday. Highlight some of your best offers on social media and in emails.

Make sure to make your content eye-catching and come up with an email title that stands out from the crowd.

Take advantage of a lead-generation landing page

The purpose of this page will be to acquire a customer’s contact details and drive email sign-ups. This will enable you to market to them even after the Black Friday buzz.

Need help?

If you need help implementing any of these ideas feel free to get in touch! Just email and one of our team will be happy to help.

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