EU flag Brexit

The current climate

Following the United Kingdom’s European referendum in 2016, Britain voted to leave the EU – a date set as 29 March 2019. A decision very few politicians, with the exception of Boris Johnson, considered plausible.

Since the now infamous decision was made, the UK Government has been left to negotiate the best possible terms for our exit from the EU.

Irrespective of whether you think Theresa May has made a fist of the fight or not, it will fall to Britain’s 5.7 million SMEs to pick up the pieces after Brexit and to use the new dawn as an opportunity to shape the landscape on which they seek to trade.

UK exports, the single market, foreign investment and employment are just a few of the questions which business leaders will demand answers to.

But it’s not all doom and gloom of course – the UK will save around £8.5bn a year in not having to contribute to the EU budget. In addition, the Government has been working hard over the last 12 months to forge new trade links with places like India, South Africa, the UAE and China.

So what should you do?

With all these things to consider, your immediate businesses challenges may not involve a revisit or refresh of your marketing collateral.

On the whole Europe’s second language is English, however, this isn’t the same in every country. Therefore you may need to consider having your website translated into different languages.

In addition, something as simple as acquiring new URLs to change from being to .com could help.

Going forward, the things you say and the images you use will take on a whole new meaning. Therefore you may need to adjust both in order to appeal to a more global, more aggressive and more dynamic marketplace.

Finally, you will need to address the needs of any new markets that you plan to enter.

For example, the ‘Curiously Moreish’ strapline of Monty Bojangles – a chocolate confectionary company – sat well in the UK but was not understood by US customers.

The Kiddylicious brand – who create baby snacks – also hit a wall whilst trying to expand. Their brand’s iconic eyes could not be used in South Africa, where human features are banned from packaging.

So to enter new markets, creativity and flexibility is key.

For more advice, get in touch to see how we can help you.

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