Augmented (AR) and Virtual Reality (VR) aren’t just buzzwords. With immersive marketing, they’re transforming the customer experience and bringing a new dimension to brand storytelling.
The technologies allow customers and clients to get up close with products – improving awareness, accelerating the purchasing process and giving users control and the power to explore.
It’s no wonder that by the end of 2020 the number of VR headsets sold is expected to reach 82 million, a 1,507% increase from 2017 predictions, and that 75% of the biggest brands in the world have integrated VR into their business.
But like with most new technologies, you may find yourself asking why and how to integrate AR and VR into your brand’s marketing strategy.