This year we’ve been celebrating 20 years since the Bloc vision was first brought to life. And while we’ve only been part of the Bloc Family for a fraction of that period, for the first time ever we’re rounding up the year as ‘Bloc Creative’.
In 2020 we’ve gone through a rebrand, transitioned to working remotely, and have seen the Bloc Family go from strength to strength – all despite the ongoing Covid-19 pandemic. We’ve been sharing skills, supporting businesses and charities, and continuing to deliver on our ‘creative’ name through work with local and international companies.
So as 2020 draws to a close we’re exploring our highlights from a year to remember…
Growth in capabilities: launching the Bloc Family of companies
One of the biggest turning points of 2020 was the formation of the Bloc Family of companies. A group rebrand – designed by the Bloc Creative team – brought together ourselves, Bloc Arch Viz (architectural and property sectors), Bloc Digital (manufacturing and engineering industries) and new public-facing company Bloc Media.
It strengthened the companies’ brands together under one roof, paving the way to creating a digital and creative content powerhouse, and was at the heart of Directors Chris and Keith’s vision to “provide our clients with a full digital journey.”
The Bloc Family has been harnessing state-of-the art technology and creative expertise to deliver marketing, operational and digital visualisation support ever since – giving clients across sectors a competitive edge and enabling them to grow and adapt.
Growth in business: a larger headquarters
Responding to this growth in the Bloc Family’s workforce and services, we began a move to the University of Derby’s Enterprise Centre earlier this year.
After a long relationship with the university, including delivering creative services to the Enterprise Centre itself, the move was particularly exciting for our team. It would also strengthen Bloc Digital’s collaborative university research partnerships and place Bloc in a strategic position to continue innovation and investment in R&D.
Supporting resilience and recovery
Supporting organisations and businesses during the Covid-19 pandemic has been a key focus across the Bloc Family in 2020. While the shift to the ‘digital world’ was a natural progression for large global clients, for other smaller businesses it wasn’t a priority – until it was.
At Bloc Creative we’ve been helping clients to boost their digital presence, get back to work with branded social distancing signage, and sharing insights and advice for those having to shift to digital platforms such as social media and websites.
The Bloc Family have also been supporting the virtual transition – aiding the rapid repositioning of communications, information sharing and skills training to digital platforms with a free advice service, and developing new ways for clients to reach customers in the socially-distanced ‘virtual’ normal.
Bloc Digital’s virtual event enabled global client General Dynamics to connect with customers through deeper interaction, engagement and connectivity after the 2020 Farnborough Airshow was cancelled in July. The event would reach global audiences, increase accessibility, improve sustainability and provide real benefits over video calling – capturing the aspects we know and love about exhibitions during global event disruption!
Utilising skills to support charity projects and organisations
From branding and print to modelling and even painting, the Bloc Family have also been working with a number of local charity projects and organisations to volunteer skills.
Bringing together science, community, vision and learning, we helped to breathe life into the new Sherwood Observatory vision by creating a new brand identity as well as ‘out of this world’ CGIs and animations.
We helped Treetops Hospice make the most of the season of giving by creating the charity’s 2020 Christmas campaigns, and Bloc Director Keith Cox is volunteering artistic skills to paint a colourful mural for the charity. We’ve also been supporting Parkinson’s UK Derby Branch and Boxing for Parkinson’s Derby – volunteering design and print services and soon sponsoring their hoodies.
With sharing skills part of our ambition to support organisations through challenging times, it’s been a delight to help such wonderful charities to continue to make a difference!
A year of uncertainty, growth and recognition
Receiving Mainframe Derby and East Midlands Chamber Awards, having work featured on BBC news twice in two weeks and collaborating to support charities and businesses in a remote working world, as well as continuing to deliver quality work to local and international clients – this year has been one for reflection, collaboration and fantastic recognition for the Bloc Family.
We’re looking forward to new projects, new growth and new relationships next year, and are wishing the best of luck to those faced with changing tiers and disruption. We’re continuing to deliver support to businesses and organisations faced with uncertainty, and thank our friends, clients and suppliers for their resilience over the past few months.
Here’s to driving forward in 2021 – together!