Website: live. Trail collateral: delivered. Counting sheep: complete. 30 ram sculptures have descended on Derby city centre for the exciting and long-awaited Derby Ram Trail. Among them is Derby’s ‘Rameses’… wool-er of Egypt!
We’re thrilled to today see the launch of the Derby Ram Trail event – a 12-week art trail by Derby Museums in partnership with Wild in Art that welcomes uniquely decorated ram sculptures to locations throughout the city of Derby.
Our sponsored sculpture – Rameses – is a noble ancestor of the Egyptian Pharaoh Rameses the Great, who lived over 3,000 years ago. He was a mighty king for 66 years, built fabulous monuments, was a celebrated soldier and still found time to have 200 wives and more than 150 children!
We’re thrilled to give you a first look at Rameses in all his glory…
Painted with rich colours and wearing a d-ram-atic fleece, Rameses has been decorated by artist Judith Berrill in a style inspired by the ancient ruler of Egypt. There may also be a connection to trail organiser Derby Museums’ magnificent mummies… who knows?!
Judith has had a number of designs selected for previous Wild in Art trails, raising money for many charity organisations through the auction of her sculptures. We have been delighted to journey with her on this project and today, after keeping it under ‘wraps’, reveal her design.
Our team chose Rameses for his striking impact and ties to typography and colour – and we are absolutely delighted to be sponsoring this baa-vellous sculpture.
“Rameses brought some much welcome colour during lockdown, as well as some interesting complications due to his size! But with a great sense of vibrancy and charm, I’m so delighted with the final result. I hope the city of Derby will enjoy Rameses as much as I did painting him!” – Judith Berrill
You can find Rameses at the crossroads of Friar Gate and Stafford/Ford Street from now until 22nd August. If you spot him, check out his fab-ewe-lous details like the cobra and scarab beetle – and don’t forget to share your pictures with us at @DerbyRameses on Instagram and Twitter!
Our Bloc Digital team are also sponsoring a ram – R.A.M. – which you can find outside Sainsbury’s in Derbion.
As well as sponsoring Rameses, as trail Creative Partners we’ve been working closely with Derby Museums to design and deliver all collateral for the event. Latest is the trail map which, as well as Bloc Digital’s interactive app experience, will guide users and help visitors from near and far to discover the decorative art trail. Our Derby Ram Trail website designs have also been updated to include the colourful rams, mini ram trail, information about the event and more, and are now available for the public to explore.
Speaking about the launch, Bloc Creative Production Director Valerie Leatt shared her excitement:
“As the Derby Ram Trail’s Creative Partner, we’ve been delighted to bring the branding and design vision of the event to life. Months of work has culminated in what promises to be an incredibly memorable event for our city. There’s so much buzz around the trail, we can’t wait to see the response from adults and children alike.”