MAG has an overall strategic intent to increase long-term shareholder value by generating profitable growth, therefore its Annual Report and Accounts document remains one of its most significant publications – it needs to present MAG as an aspirational, forward-thinking business with a desire to grow its brand. Keeping this purpose in mind during the design and development process, we delivered documents that balanced clarity with creativity.
We created informing, engaging, legible documents that communicated MAG’s high standards of corporate governance. Our designs were eye-catching, used brand colours and infographics to highlight key facts and figures, and incorporated insightful airport imagery.
The bold designs gave the documents an innovative, aspirational feel while maintaining the critical formatting of a financial document.
The team are always very pro-active as part of the planning process. Their great ideas ensure our collateral is colourful and inviting, and our key messages and brand values are maintained. It's vital that any relationship is a two-way process. They really understand our vision and then help to 'bring it to life'.
Head of Financial Accounting, MAG
There remains nothing more critical to the Group than the design and production of its Annual Report and Accounts document. With strict production schedules and deadlines in place, we worked closely to support our client with a robust process enabling a creative, responsive turnaround and providing experienced project management.
Our ability to design, produce and print to the highest standards and rigid deadlines, while maintaining the integrity of the project, is what we do best.