create: our approach
Our process commenced with the renaming of the development from its working title to our preferred option ‘Infinity Park Derby’, which was chosen to inspire international businesses to join the development site. We then commenced with Phase I of the website, created onsite signage and developed an engaging, coherent communications plan.
This communications plan included banners and brochures featuring 3D CGI images of the site, along with a series of eshots, direct mail, social media and traditional press campaigns to build a buzz surrounding the launch event.