building and launching a brand
Infinity Park Derby is a high tech business park designed as a collaboration between Derby City Council, the Harpur Crewe Estate, Rolls-Royce, and developers Cedar House, Wilson Bowden and Peveril Securities.
think: the challenge
Infinity Park Derby aims to attract advanced manufacturing and logistics businesses to the development and to become a showcase for the best engineering talent in the UK.
We were tasked with promoting the site, originally named the ‘Chellaston Business Park’, to a regional, national and international audience and to increase the visibility and reach of the development.
create: our approach
Our process commenced with the renaming of the development from its working title to our preferred option ‘Infinity Park Derby’, which was chosen to inspire international businesses to join the development site. We then commenced with Phase I of the website, created onsite signage and developed an engaging, coherent communications plan.
This communications plan included banners and brochures featuring 3D CGI images of the site, along with a series of eshots, direct mail, social media and traditional press campaigns to build a buzz surrounding the launch event.
I just wanted to thank you for all your help, organisation and ideas in delivering the launch event – without you this would not have been so successful.
Peter Gadsby
Chairman, Cedar House Investments
deliver: the result
Due to the successful organisation and delivery of the launch event for Infinity Park Derby and the T12 link road, which saw high attendance and regional TV and press, we were commissioned to organise further Commercial Agents’ events.
We were delighted to be involved in a project that built upon Derby’s claim as the UK’s capital for innovation and successfully promoted the development on a regional, national and international level.
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