To help the CWC Group reach its target audiences and achieve its business goals, our brief was to create a strong identity that was recognisable but distinguished between each division of the Group. We also wanted the resulting brand to leverage engagement, legacy and prestige, and to demonstrate the strength of the company.
After a thorough analysis of their current website, we further agreed to design, build and maintain a website that more accurately reflected the Group’s prestige.
To create a coherent visual identity for the Group, we produced a set of brand guidelines to demonstrate how the brand could be applied across a variety of platforms. We paired a primary logo with an extended colour palette to identify each division, which was then reflected in subsequent case studies, stationery items and branded collateral.
We then performed competitor research, created a website site map and produced templates for both mobile and web, before commencing the website build.
I would highly recommend this company – we have used them for a number of years and they continue to provide us with an excellent service. Innovative ideas and solutions mean we are always at the forefront in terms of our presentation, as well as having a strong brand through all of our online and offline media.
Producing a set of brand guidelines allowed us to carefully manage the Group’s brand development and establish a tone of voice for any future communications. This ensures the brand appears united and consistent on any platform or media.
By performing keyword research during the website build stage, we improved SEO and increased the number of website visitors. We also created a website training guide to help the CWC group use their content management system effectively, allowing the Group to easily update their website content as they grow.