create: our approach
We first recommended ‘The AdMan’ brand was renamed to ‘DrivenMedia’, which more accurately reflects the business idea as well as the passion, drive and huge potential of the company. We subsequently introduced a bold, strong typeface and a vibrant colour to reflect the ‘no-frills’ nature of the business.
To reinforce this new branding we produced pull-up banners, business cards, livery and a presentation folder, all of which were designed with the future of the business in mind and incorporated the ‘where advertising goes further’ strapline. Finally, we supplied a variety of collateral to assist the company with promotion at future exhibitions.