DrivenMedia signage
DrivenMedia exhibition stand
DrivenMedia postcards
DrivenMedia pull up banners
DrivenMedia brochure
DrivenMedia stationery

think: the challenge

In 2016 we were introduced to Ed Hollands – a student at the University of Derby and an ambitious individual with a great idea. Our goal was to help him develop his business’ marketing strategy into something that would reflect the potential of the company, as well as inform and inspire a wide range of stakeholders. We first discussed with Ed his goals for the future direction of the business before strategising a plan that would help him attain these. At this point in time, Ed was trading under the name of ‘The AdMan’ and was simply expecting a new logo.

create: our approach

We first recommended ‘The AdMan’ brand was renamed to ‘DrivenMedia’, which more accurately reflects the business idea as well as the passion, drive and huge potential of the company. We subsequently introduced a bold, strong typeface and a vibrant colour to reflect the ‘no-frills’ nature of the business.

To reinforce this new branding we produced pull-up banners, business cards, livery and a presentation folder, all of which were designed with the future of the business in mind and incorporated the ‘where advertising goes further’ strapline. Finally, we supplied a variety of collateral to assist the company with promotion at future exhibitions.

DrivenMedia managing director
DrivenMedia Ed Hollands
DrivenMedia advertising
DrivenMedia branding

The team listened to my idea to advertise on the side of commercial vehicles then set about developing what I thought was no more than a new logo for AdMan. How wrong I was. What resulted was the kick-ass brand and name ‘DrivenMedia’ together with a powerful logo, image and marketing material.

Ed Hollands
Managing Director and Founder, DrivenMedia

deliver: the result

Before our first meeting, Ed expected us to simply design and deliver a new logo, however, he was delighted by the ‘kick-ass’ brand that we managed to produce.

Since the rebrand, Ed Hollands appeared on an episode of Dragons’ Den and managed to walk away with a £30,000 investment from Jenny Campbell! We are absolutely delighted by the success of DrivenMedia and hope that the business continues to grow in the future.

see our other projects

our creativity inspires

kedleston park
mw polymers
flow control
ivygrove logo
talbot group logo
MAG logo
oviso logo
university of derby logo
careport logo
cwc group logo
Warwick international logo
sporting icon logo
isys logo
2bm and DCCC logo
DHBT logo
Black and White PR logo
Brailsford Golf Club logo
DCB logo
DrivenMedia logo
Infinity Park Derby logo
TPGen3 logo
Morecrofts logo
Novaporta logo

get in touch