After assessing their current marketing strategy, we identified that the company – originally named ‘Talbot’ – needed to better communicate their experience, quality and aspirational image to stakeholders. To develop a more consistent language and to differentiate the company from their competitors, we suggested a total rebrand would better highlight the company’s high-profile work.
With these goals in mind, we set about producing a set of brand guidelines that outlined how the group should communicate and be portrayed in any future marketing materials.
To cement the business as specialists in the services that they offer and to emphasise the company’s broad depth of experience, we suggested ‘Talbot’ became the ‘Talbot Group’. This new group structure would contain a separate division for each service and would be designed with brand consistency in mind.
We then created an innovative ‘tilted box’ design to be used in any marketing collateral and produced a series of presentations, case studies and PR communications that adopted this theme to highlight key, high-end clients.
Rebranding our business was a huge challenge for us.
The team helped us to achieve this with their vision, expert knowledge, top quality collateral and most importantly, excellent communication.
Case studies and PR communications are some of the most important kinds of content for converting customers, so by creating content devoted to the group’s high-end clients, we were able to ensure the group retains an experienced voice in their industry.
The new ‘Group’ architecture that we established – maintained by the brand guidelines we created – allowed Talbot to better highlight their high-level work and expertise to potential customers and stakeholders.