think: the challenge
After assessing their current marketing strategy, we identified that the company – originally named ‘Talbot’ – needed to better communicate their experience, quality and aspirational image to stakeholders. To develop a more consistent language and to differentiate the company from their competitors, we suggested a total rebrand would better highlight the company’s high-profile work.
With these goals in mind, we set about producing a set of brand guidelines that outlined how the group should communicate and be portrayed in any future marketing materials.