increasing audience engagement
Oviso offer financial services and wanted to improve their brand appeal and increase their business turnover through wider B2C and B2B audience engagement.
think: the challenge
By conducting a brand workshop with Oviso staff and senior management we were able to assess the aims of the business. From this feedback, we proposed a brand refresh and a new marketing campaign with a view to increase audience engagement. Our aim was to make the Oviso brand more recognisable and synonymous with compassionate customer service. To achieve this, the brand needed a strong, consistent identity and a clear, coherent message. We also agreed to produce a range of inspiring marketing collateral and a new communications strategy, both of which would increase the new brand’s reach.
create: our approach
We began by introducing the ‘Making it Personal’ strapline to align the Oviso brand with dedicated customer service. We then set about implementing a new social media and PR strategy which focused on content marketing in order to demonstrate the expertise of Oviso staff. We also developed a series of magazine ads to increase lead generation and an inspiring brochure to support Oviso’s advisors when engaging with clients.
The subsequent website design and build culminated in an easy to use, informative platform equipped with helpful articles to increase customer conversion.
What we really sought from a marketing company was a solid relationship, a company that understood who we are and what we’re all about! A company that would help us on our journey to share ideas, offer support and ultimately help us to achieve our goals. We found this and more.
Lee Mortimer
Director, Oviso
deliver: the result
The brand guidelines we created ensure the Oviso brand is used consistently across multiple platforms, including digital and traditional marketing.
Our work with Oviso includes the design of a range of marketing collateral and raising the company’s profile through social media and content marketing. Over the last year, social media marketing activities have contributed to an increase in website visitors by 15%. In 2018, Oviso reported a record year in business and managed to buy their headquarters in Queen Street, Derby.
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